We produced this video as part of a full-funnel lead generation campaign called 'Total Fan Engagement'. This teaser video brought sports marketers deeper into the funnel which culminated in a fully-illustrated eBook on (you guessed it) Total Fan Engagement.
The top-of-funnel Total Fan Engagement video was produced to bring some flair and excitement to an often-dreary and formulaic segment.
We worked with an award-winning illustrator to establish a minimally-branded style and let the content do the talking. We a brought this video to life with dynamic, dramatic and exciting motion and sound effects.